Thank You For Attending
Using Predictive Analytics to Drive Business Decisions
Featuring Dr. Charles Thomas and Recap
Thank you again for joining us today! Below is a recap of the key strategies that Charles shared with us.Dr. Charles Thomas Top 10 Recap
Why Analytics? The Opportunity
- What got you here won’t get you there
- You must have a vision for your career or business
- Talk about the value that your business delivers
- The pandemic is a great time to rethink your career or pivot in your business.
You’re Always Next
- Barber Example – $50K customer vs. $200 customer
- It is important to know your customers and know their value
- You must double down on customers that are more valuable
- “Better customers expect and deserve better treatment”
- Stop wasting your time with people who do not bring any value
Operational Excellence
- A great overview of the Treacy and Wiersema Framework https://www.
toolshero.com/strategy/value- disciplines-treacy-wiersema/ - Know your customer
- Predict when they are going to come in
- Intimacy with your customer
Alicia Keyes CRM Example Overview
- Know Whose There
- Behavioral Patterns
- Flattery
- VIP Only Events
- Close the Deal
Think Like An Analyst
- Revenue – Cost to Service x Survival = Expected Lifetime Value
- Examine your whales vs. repeat customers
- Where do you have leaks in the bucket for your Life Cycle Management?
Things Important to Do
- Know your audience
- Be prepared to ask at least one good question
- Demonstrate Learning Agility
Three Critical Things to Be:
- Be Bold
- Be Brilliant
- Be Brief
Learn How to Pivot
- Know what’s hot and on the horizon
- Ability to demonstrate agility is keys
What’s important in light of Covid-19?
- As the Employee
- Continue to know your value and make others aware
- Stay engaged
- Always be networking as a safety net
- Get to know company policies
- As the Entrepreneur
- Depends on your business
- Evaluate what can you can do differently / better to meet your customer needs / make sales
- Rethink what’s next / how: once in a lifetime opportunity right now to rethink
- Don’t view this time during Covid-19 as negative
Book recommendation
- Money Ball by Michael Lewis https://www.amazon.com/
Moneyball-Art-Winning-Unfair- Game/dp/0393324818
Here are your four action items to keep the momentum going:
- View the recording of today’s presentation by downloading it at the following link: https://wetransfer.com/
downloads/ 559e6062280da0029d44325b08d8da 6620200508013636/ cbaa8c5e5f532cf4459c8bb8c164b0 5820200508013659/7e3e69 - Register for Managing Effective Communications in a Virtual Environment today at https://monicamotivates.
com/event/pivot-to-your- purpose-virtual-speaker- series-session-3/ - We value your feedback and would appreciate you clicking the box at the beginning of this message to do a two minute survey.
- Join us in donating lunches to essential personnel by purchasing a copy of Treating Your Brand Like a Fortune 100 Company at treatyourbrandlikeafortune
100company.com
Our team is excited to help you continue on your journey to successfully navigate during our new normal. Embrace the following quote that Charles shared with us: “If you go back to doing business the same way you did business, you have missed a once in a lifetime opportunity.” -Dr. Charles Thomas We will see you next week!