Thank You For Attending Our Pivot to Your Purpose Session Featuring Dr. Charles Thomas and Recap

Thank You For Attending
Using Predictive Analytics to Drive Business Decisions
Featuring Dr. Charles Thomas and Recap

• What got you here won’t get you there
• You must have a vision for your career or business
• Talk about the value that your business delivers
• The pandemic is a great time to rethink your career or pivot in your business.

• Barber Example – $50K customer vs. $200 customer
• It is important to know your customers and know their value
• You must double down on customers that are more valuable
• “Better customers expect and deserve better treatment”
• Stop wasting your time with people who do not bring any value

•  A great overview of the Treacy and Wiersema Framework https://www.toolshero.com/strategy/value-disciplines-treacy-wiersema/
• Know your customer
• Predict when they are going to come in
• Intimacy with your customer

• Know Whose There
• Behavioral Patterns
• Flattery
• VIP Only Events
• Close the Deal

• Revenue – Cost to Service x Survival = Expected Lifetime Value
• Examine your whales vs. repeat customers
• Where do you have leaks in the bucket for your Life Cycle Management?

• Know your audience
• Be prepared to ask at least one good question
• Demonstrate Learning Agility

• Be Bold
• Be Brilliant
• Be Brief

• Know what’s hot and on the horizon
• Ability to demonstrate agility is keys

• As the Employee
  • Continue to know your value and make others aware
  • Stay engaged
  • Always be networking as a safety net
  • Get to know company policies
• As the Entrepreneur
  • Depends on your business
  • Evaluate what can you can do differently / better to meet your customer needs / make sales
  • Rethink what’s next / how: once in a lifetime opportunity right now to rethink
  • Don’t view this time during Covid-19 as negative

• Money Ball by Michael Lewis https://www.amazon.com/Moneyball-Art-Winning-Unfair-Game/dp/0393324818

• View the recording of today’s presentation by downloading it at the following link:  https://wetransfer.com/downloads/559e6062280da0029d44325b08d8da6620200508013636/cbaa8c5e5f532cf4459c8bb8c164b05820200508013659/7e3e69
• Register for Managing Effective Communications in a Virtual Environment today at https://monicamotivates.com/event/pivot-to-your-purpose-virtual-speaker-series-session-3/
• We value your feedback and would appreciate you clicking the box at the beginning of this message to do a two minute survey.
• Join us in donating lunches to essential personnel by purchasing a copy of Treating Your Brand Like a Fortune 100 Company at  treatyourbrandlikeafortune100company.com